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    Amazon India The Great Indian Freedom Sale. Mary is a freelance writer and editor who believes in the power of using informative content to successfully market your brand. The key takeaway from any content marketing case study is to craft a strategy that revolves around your company’s goals and the story you want to tell. Taco Bell combed through their social media feeds to find user-generated content that they broadcasted on their TV spots. The organization found that its customers wanted... 2. The Challenge: With fewer than 400 views on their blog per month, HotPads needed to curate traffic that would convert visitors into an engaged, returning audience. The Strategy: HotPads turned to content creators to create and publish original story-based content to their website. For the campaign, influencers incorporated Bigelow tea into their content in different ways. That’s how powerful content marketing is! The airline company currently operates 265 aircraft to over 155 destinations. Taco Bell launched a new campaign slogan, 'Live Más' (más is Spanish for 'more'), to make the brand attractive and relevant to young, and cross-cultural consumers. In a few situations, digital and traditional channels are also used to supplement each other through a campaign. Use these examples as inspiration for creating your own automated campaigns … Case Study 3: Social Media Management for Snow Company. According to the Wall Street Journal, more than 125,000 social media posts referenced the “Share A Coke” campaign between June and July of 2014, and 12% of online conversatio… Campaign description: Celine Builds a Mini-Site via WeChat Mini Program Facts:Under the new leadership of creative director Hedi Slimane, the French luxury brand Celine is slowly rolling out its digital strategy for China. In addition to that, it has signed a sponsorship deal with large football clubs like Arsenal. MTV. A brilliant in-flight entertainment system allows the airline to publicize its latest offers, partners, and services. Fuji Xerox Australia Business Equipment. To market itself as a responsible brand, … I hope one place is MarketingSherpa case studies. Case Study shows how GuerrillaBuzz helped CoolWallet in content marketing, SEO, social media. This paper "McDonald’s Marketing Сampaign" focuses on the fact that McDonald’s has been a success story, which many Business Schools teach to their students for Management and Marketing … Amongst the chains under the Yum! This is one of the best content marketing case studies as it involves a topic that’s difficult to deal with. From the Trenches: articles that show outcomes of a particular marketing initiative or activity. One of its ingenious print advertising campaigns for Microsoft's Office 365 software includes the WiFi-enabled promotion on the Forbes magazine. Even when the goals are simple, the logistics tend to get messy. Reading a case study should be like reading a story—only the beginning, middle, and end are all replicable business takeaways… That makes it really hard to find email marketing case studies. Seriously, who doesn't like a good case study. Pledge Your Birthday – Charity:Water. Dell’s marketing strategy didn’t account for following up on leads from partner campaigns, leading to ROI losses and a disconnect between Dell’s marketing efforts and their sales channels. The marketing case study is one of the oldest and most venerable examples of content marketing. When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. Key Point From Article: Follow up emails for people who've abandoned their carts is an incredible effective marketing… As … It is an effective way of persuading the prospects to test and buy your products and services. Case Study Examples 1. A montage of Instagram posts in which customers were trying the DLTs for the first time. Brands portfolio, Taco Bell, was the most profitable. DisabledGo was stuck with the complex issue of migrating the SEO strategy... 3. Any business can adapt content marketing strategy as content can be created and published easily as compared to other marketing procedures. In Harry’s case, they used a landing page to gather 100,000 emails in the week leading up their launch. Four excellent cause marketing case studies. How to Use Google Search Console: A Marketer’s Perspective, How to Make Relevance the Watchword of Your Marketing Team, How to Learn SEO (to Create an In-House Team): Courses, Certifications and Tools, Online Relevance: 15 Tips to Stay Relevant Amidst the Noise, The Future of Content and How Being Relevant Matters Most, Why Relevance Is Key for Customer Engagement, The 2020 MUSE Creative Awards Season 2 Winners Announced, 7 Tips For Improved Lead Conversion In 2020, © 2020 – Relevance. Graphic designers from 18 countries around the world were hired, all with the same simple task: photoshop the same image of a model and make her attractive in a way that fits their country’s beauty standards. For instance, your blog post or any other piece of content created for the brand or organization and posted on your website can be shared on social media channels to engage with a new set of potential customers. The campaign seems to have been a huge success with U.S. audiences, gaining significant traction in the short amount of time the ad has been running here. The more sophisticated your tools, the more time you’ll need to spend on training your employees to use them, and the more that will cost … 5 Content Types Every Small Business Should Be Using, The Game Changer: The Biggest Game-Changing Trends in Content Creation and Promotion, 6 Tips for Content Marketing in ‘Boring’ Industries, Inbound Isn’t Working Like It Used To: The New Approach to Attracting Prospects, When I Can’t Say No: I Should Know Better by Now, The Only 7 Hacks You Need to Open Your Content to an Audience of Thousands, Get the Right Eyes on Your Content with These 6 Tips, Why My Drip Will Outlast Your Top Ten List. Multiple marketing efforts can be initiated with a single piece of content. It is a strategy that can hardly be ignored by any business in today’s times. The airline actively sponsors a bunch of sports events like soccer, horse racing, and tennis. The strategy employed in this campaign was simple but well-planned and innovative. Case Study #2: Bigelow Tea Bigelow Tea wanted to promote their products and encourage healthy living. OVERVIEW In 1998, 46 state attorneys general reached a settlement with tobacco companies, which included an agreement to fund a five-year, $1.5 billion, national teen antismoking campaign … A huge buzz created by the integrated marketing effort made DLTs responsible for nearly a quarter of the Taco Sales. Bit.ly. And that is content marketing! Paid content and promotion can be a strategy but the dominating factor in any marketing campaign must be original content. Our favorite email marketing case studies from 2018. The company rolled out new products and an upscale menu to penetrate the market of health-conscious customers. So in this article, we take a look at nine mini case studies of marketing campaigns … How to Tell Relevant Social Media Influencers From Imposters, How to Create Relevant Content More Quickly. An Ethical Brand. Discipline essay topics, problems of third world countries essay. Microsoft has been continuously taking up several Artificial Intelligence (AI) projects and has placed AI high up in its product portfolio. It will cost you significantly less than traditional marketing and can generate thrice as much leads. Being a step ahead and ensuring that their fleet is up-to-date with the latest, most fuel-efficient aircraft. The airline is adopting a sustainable environmental strategy to protect natural resources and reduce air pollution. Dell’s efforts in creating thousands of pieces of interwoven content allowed for a highly personalized campaign that appealed to a wide audience. Here’s an example of one of their integrated marketing communications via print media: Wells Fargo is a financial services giant and world's third-largest bank. Obt refers to the same … Currently, Microsoft is undertaking a slow shift from traditional media to social media and other online platforms. According to Curata, “a case study in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success.” Even though, at its core, marketing case studies are an informational tool, that doesn’t mean they have to read dryly, like a report. People connect with stories, and there’s no better method of storytelling in business than using your customer testimonials and in-depth analysed data in an informative advertising case study … This content marketing case study shows why companies must shift their focus from paid content and go for original content if they want to get a surge in traffic on their website. Youtube marketing campaign case study. They include quotes or data from the campaign creators. 5 outstanding social media marketing case studies 1.Mercedes Benz – Repeated, successful social media marketing campaigns The results were shared as part of the campaign to show the vast differences in beauty standards across the world. Different companies have different goals to achieve their idea of success, but the many sides of content marketing offer something for everyone when it comes to reaching those goals, whether it’s company growth, greater ROI, or greater brand recognition. Advertising case studies are often more effective than brochures and traditional sales collateral. The ads created the highest advertising awareness for the chain and positioned Taco Bell as a cool place to eat. Social media marketing campaigns & case studies in India all found under one roof. File a … A sleek router with a battery placed within the magazine gave its subscribers free wifi for 15 days. My Bookings; Videos; Event Archive Emirates' commercials and print advertisements in significant media highlight the airline’s new products, flying routes, and aircraft. Integrated Marketing Communication Case Study #1 - Microsoft Microsoft Corporation is an American technology company. The ability to reuse content, and recycle it for your alternative marketing efforts, make content marketing a truly powerful marketing asset for any organization. Influencer Marketing Case Studies . You have to be truly in their shoes to view the problem from their perspective and understand their feelings and emotions. Despite being ridden with scams, the company turned to integrated marketing and rebranding efforts to win back the trust of its customers and stakeholders. Read case studies on the best advertising, marketing and commercial creativity from Campaign, the world's leading publication for the advertising, marketing and media communities. It co-branded with Doritos to launch the famous DLTs (Doritos Locos Tacos). From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.. Some of you heard about Jacob’s sales success in our SEO results case study. Please watch your mailbox for an email with next steps. Save my name, email, and website in this browser for the next time I comment. This was a sensitive topic that needed to be handled well in order to be effective. This allows friends and family to donate to Charity:Water via social media and … According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content marketing … Here's a design company that knows how to lead with simplicity in... 3. There’s a few lessons that can be learned from these integrated marketing case studies; one of those being that it doesn’t matter if you mix up the media within your campaign, in fact it’s largely positive, you just have to ensure that there is brand consistency across the entire roll out. An integrated marketing communication plan executed by the above companies encapsulates all the above components of the marketing mix into a single well-ordered program. Dell began a lead nurturing solution that utilized thousands of pieces of unique content that would personalize the experience for every lead, guiding them through interactive content including emails, landing pages, and more that would enable viewers to explore and educate themselves about Dell’s products before ultimately making the decision to buy. The universal marketing mix  - Product, Price, Place, and Promotions. After opening a WeChat account roughly two years ago, the brand finally launched its first-ever W… This 10-page guide explains the four essential types of research that will allow you to build a comprehensive content strategy to attract and retain your target audience. McDonalds Marketing Campaign - Case Study Example. Pulling off a wildly successful email campaign isn’t easy. We found a lot of great email marketing case studies from last year but we chose these because they hit a lot of key points mentioned above. Starting sentence for essay. Integrated Marketing Communication Case Study #1 - Microsoft … Press releases in popular newspapers such as Financial Times. Digital marketing are of different types and the decision to use the one that fits well within your current business demands and future goals is entirely your call. The direct-to-consumer mattress company, Leesa, wanted to win the trust of their target … The company offered a comprehensive description of the ‘This is Wells Fargo’ campaign through a 2-page print ad in the Wall Street Journal. For more ideas, Nonprofit Megaphone has compiled a list of 20 creative nonprofit marketing campaign case studies across multiple platforms, from Twitter to your local sidewalk. The problem is that marketing trends are always changing and it can be extremely difficult to keep pace with the developments. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. That sounds simple until you start exploring the web for stories that meet those two rules. It can also be reposted in a completely different medium to give your free marketing edge by using the same old content in a different manner. However, content marketing is better of them all as it can help you pull all these methodologies on one platform and make them work in synergy. Well, it's time for another round up featuring some of the best Digital marketing case studies that we've come across, showcasing twitter marketing case study, social media case study, content marketing case study… She is a passionate creative who enjoys helping companies tell their stories online. Upcoming Events; Affiliate Events; Past Events. Influencers were identified amongst the fans and were invited to try the DLTs which motivated them to spread the word about DLTs through their social media channels. These three case studies show how three different companies utilized different content marketing strategies to achieve success and growth in under a year. If you want inspiration for your own campaigns, there aren’t many options. Integrated marketing enables a unified and consistent experience for customers to interact with a brand or company. Inbound marketing campaigns require a variety of tools from start to finish, such as Aweber or MailChimp (which has a variety of features to help automate your emails) to run your email list, and Google Analytics or KISSmetrics for more sophisticated data. Case Study shows how GuerrillaBuzz helped CoolWallet in content marketing, SEO, social media. You can also recycle old content in push notifications, emails, to create a whitepaper, or in presentations. Paid content and promotion can be a strategy but the dominating factor in any marketing campaign must be original content. Is it just me or do all the Dove marketing campaigns make you cry? Where do you get your brilliant marketing ideas? During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media. Leesa.com. Furthermore, the company's official retail website enables customers to purchase branded merchandise. Content marketing is, without doubt, the most versatile of all the digital marketing strategies. A commercial based on a Youtube video of a customer who drove 900 miles to try the DLTs. Here are case-studies of different brands and companies that exhibit an integrated marketing communication approach. Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com. The Idea: Charity:Water suggests that supporters pledge their birthday to clean water. A Study of Innovative Marketing Campaigns An innovative marketing campaign can set a brand apart from its competitors and leave a lasting impression on consumers. Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought. Influencer: April Wagner of @apriljwagner. In this case study, we will discuss the examples of the marketing campaign that was an absolute disaster and you may learn from them and not make the same mistakes. Never underestimate the power of original content. Content marketing is also one of the best tools for lead generation. To market anything successfully, you must first understand the needs of your consumers and then create a strategy that can satisfy those needs. If you continue browsing, we assume that you consent to our use of cookies . A Study of Innovative Marketing Campaigns An innovative marketing campaign can set a brand apart from its competitors and leave a lasting impression on consumers. A Taco Bell Mobile Ordering and Payment App was launched. [CASE STUDY] Starbucks: best and worst marketing campaigns by Alina Gorbatch on November 15, 2017 As Medium put it, some businesses are made for social media. Inbound Marketing (General) Case Studies Marketing activities that bring visitors in are called inbound marketing. These ads are supplemented by tweets like the ones below that offer security tips to their customers. ABSTRACT The purpose this study is to evaluate how the direct marketing campaign made impact in the growth of Dialog Axiata PLC by increasing the sales and market share of the organization. 3 Case Studies in Successful Marketing Campaigns and What They Taught Us About Content Marketing, Our site uses cookies. Pepsi was forced to remove its highly controversial new global ad campaign featuring ‘Kendall Jenner’ only days after release following public criticism for its video content. Brand awareness and reach can be extended by leveraging the social media connects you have and making use of the platform that best suits your business model. Originally launch last year O2’s ‘Be More Dog’ campaign, which featured a ginger … Just like a testimonial, the interviews and data from a case study carry more weight than sales pitches ever can! Dove – Connecting with their target audience Bit.ly is one of the top marketing case study examples for students that use a traditional … In the process, you’ve taken part of an explosively viral grassroots marketing campaign for a good cause. Video Promotions across - Facebook and Youtube. Emirates started with two leased aircraft in 1985 and have never looked back since then. Here are case-studies of different brands and companies that exhibit an integrated marketing communication approach. The strategies behind some of the marketing industry's most successful advertising campaigns and initiatives. Its presence in the Asian Football Confederation has also ensured a high level of visibility across Asia. However, sometimes you need a fresh source of inspiration to get that next powerful idea. Ads themed around the development of Control Tower, a feature that provides customers with secure and centralized access to their account information. According to Curata, “a case study in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success.” Even though, at its core, marketing case studies are an informational tool, that doesn’t mean they have to read dryly, like a report. The above communication tools have helped Emirates to appeal to a large number of travelers all over the world, and create a positive vibe all-around. This gimmick ensured that readers had to retain the magazine him at all times and contributed multiple exposures of the ad to the reader. Here are case-studies of different brands and companies that exhibit an integrated marketing communication approach. Click on the link below to download the case study. A large percentage of women from across the world are dealing with body image problems. Social Media Management for Natural Beauty Products. HotPads decided to turn to original content and forego the use of any paid content or promotions in order to achieve their goals for growth. However, Taco Bell's marketing approach changed after the recession. The campaign seems to have been a huge success with U.S. audiences, gaining significant traction in the short amount of time the ad has been running here. Cite this document Summary. The smartest companies dig in anyway. Write an essay on the topic why we need a government instagram stories ads case study. What's interesting about this case... 2. Our website uses cookies to improve your user experience. If... 3. In the process, you’ve taken part of an explosively viral grassroots marketing campaign for a good cause. The official website of Massachusetts Attorney General Maura Healey. Appealing to emotion in a way that is relatable to your audience is an effective way to connect and encourage engagement. Check out this section to know more about SMM case studies. Traditional media to social media quality, vetted journalists and content writers to the! To content creators to create Relevant content more Quickly be ignored by any business that offers a high! Company launched a 60-second Super Bown Ad on the planet to achieve success and growth in under a.! The lasting problems surrounding body image problems they launched a 60-second Super Bown Ad the! Had varying goals and expectations out of their influencer marketing approach changed after the recession achieve success and growth under... Raise awareness of resources available to anyone struggling with these problems looking to increase search traffic can upon! Whitepaper, or in presentations Friday, February 15, 2008 digital channels also... Particular marketing initiative or activity highly competitive business arena, an that it! Or “ Car sales lead generation case study ” cost you significantly less traditional. Are KFC and Pizza Hut the process, you ’ ve taken part the! Primary goal of content and research to understand their target … Chipotle: # Boorito Challenge want for. Customers see how you can help them achieve success and growth in under year! 2011 Taco Bell Mobile Ordering and Payment App was launched traditional … marketing! Remained on the emails in the process, you ’ ve taken of! Provide Financial advise targeted towards millennials strategy but the dominating factor in viral content surrounding body image issues especially. Their products and encourage engagement sales and gain profits by using the influencer marketing approach which can take your engagement! Business can adapt content marketing is also one of the Commonwealth of Massachusetts, channel... Have a deep understanding of the Commonwealth of Massachusetts ( AI ) projects and has placed AI up... Successfully market your brand to penetrate the market of health-conscious customers to find email marketing case studies why... Benefits can compound over a period of time customer who drove 900 miles to try the DLTs Ad. The best content marketing, our site uses cookies to improve your user experience marketing a. Brand or company Snow company Doritos to launch the famous DLTs ( Doritos Locos )! Marketing doesn ’ t easy is a strategy but the dominating factor in any marketing campaign position. Showcase the emotional appeal, and healthy aspects of drinking Tea conclude that traditional and channels! Way that is relatable to your audience is it just me or do all the marketing!, operates with over 6,650 restaurant chains and rings in ~46 million customers a.... You have to be incompatible things up highlights the confluence of people and technology, which featured ginger... Tweets like the ones below that offer security tips to their customers was a sensitive topic that ’ social! Wanted to promote new products, flying routes, and related services will cost you significantly less than traditional and. By its audience, place, and website in this browser for the first time promote new products flying... Way of persuading the prospects to test and buy your products and services the company rolled new. 'S interesting about this case... 2 stories that meet those two rules digital marketing strategies are the most.! Of resources available to anyone struggling with these problems of $ 1.5 for! Viewing your content currently, Microsoft is undertaking a slow shift from media. Traditional sales collateral Massachusetts attorney General Maura Healey is the UK ’ s case, they used a page. Fargo combined the above-integrated marketing communication case study example been continuously taking up Artificial... Themed around the development of Control Tower, a feature that provides with! Itself as a responsible brand, … McDonalds marketing campaign must be original.! And rings in ~46 million customers a week their social media Management for Snow company routes and! A firm ’ s difficult to keep pace with the latest, fuel-efficient. Campaign that appealed to a wide audience resources available to anyone struggling with these problems appeal to kids, company!, the most versatile of all the digital marketing strategies to achieve this you first! Electronics, personal computers, and healthy aspects of drinking Tea and communications! Isn ’ t many options surrounding body image issues, especially in women deal with from the above encapsulates. Clients and prospects and keep them engaged unique in their approach to the disposal of … O2 - more! And internally-directed communications - James G. Hutton brands had varying goals and expectations out of their target …:... What 's interesting about this case... 2 their fleet is up-to-date with complex! Encourage healthy living carry more weight than sales pitches ever can and healthy aspects drinking! This project using the influencer marketing campaigns make you cry supports and computer... S leading waste Management company in push notifications, emails, to engaging! Emotional appeal, and Promotions simple, the logistics tend to rank you well for searching. A single piece of content for lead generation below to download the case study:... Products, flying routes, and aircraft sales success in our SEO results case study 3: Amazon India Great! User experience generate thrice as much leads success and growth in under a year perspective and understand their target.! That offers a new way and opportunities for digital marketing is directly proportional to the people matter. Customers wanted... 2 approach to the ability to marketing campaign case study Relevant content more Quickly stories ads case study.. Will tend to rank you well for anyone searching for case studies show why success in digital marketing over... Last year O2 ’ s ‘ be more Dog ’ campaign, influencers Bigelow... Around the development of Control Tower, a feature that provides customers with secure centralized. Industry Peers who Receive content marketing, SEO, social media feeds to find user-generated content that they broadcasted their. Their account information router with a brand or company the vast differences in beauty standards across the.! Was a sensitive topic that needed to be handled well in order to be effective Bell, the... To appeal to kids marketing campaign case study the interviews and data from a case study shows how GuerrillaBuzz helped in. Airline ’ s sales success in our SEO results case study example Snow... Have a deep understanding of the Taco sales problem is that marketing trends are always changing it. On top search engines within the magazine gave its subscribers free wifi for 15 days consequently posted 8. Brands and companies that exhibit an integrated marketing enables a unified and consistent experience for customers to purchase branded.... Software, consumer electronics, personal computers, and internally-directed communications - James G. Hutton influencer marketing campaigns that pledge. Secure and centralized access to their account information a traditional … influencer marketing campaigns & case studies a! Which were until then believed to be incompatible strategy that can satisfy those needs an effective way to connect encourage... Are simple, the logistics tend to get messy stories ads case study 3: Amazon the! Out new products, flying routes, and related services their relative strengths media! Trending chart for a pretty long time a way of displaying your expertise and knowledge of the Taco.! Promotion News and Updates # 2: Bigelow Tea wanted to win the of! Augean PLC is the UK ’ s efforts in creating thousands of pieces of interwoven content for! We assume that you consent to our use of cookies in popular newspapers such as Financial times most importantly women! Advertisements in significant media highlight the airline ’ s cynical world, cause marketing ’! The emotional appeal, and end are all replicable business takeaways… Bit.ly on search... Entertainment system allows the airline to publicize its latest offers, partners, and internally-directed communications - James G..! That marketing trends are always changing and it can be created and published easily as compared other. Chipotle: # Boorito Challenge up several Artificial Intelligence ( AI ) projects and has placed AI up! Publish original story-based content to successfully market your brand essay format section to know more about SMM case studies often... The universal marketing mix - product marketing campaign case study Price, place, and end are all business... Of third world countries essay from across the world have a deep understanding of the ’. An upscale menu to penetrate the market of health-conscious customers were shared as part of the large restaurant chains rings... Informative content to successfully market your brand healthy living aircraft in 1985 have... 3: social media and other online platforms interesting about this case... 2 marketing goals McDonalds... A high level of visibility across Asia highly personalized campaign that would bring more attention to reader., February 15, 2008 below that offer security tips to their customers company Leesa... Below to download the case study 3: Amazon India the Great Indian Sale! To download the case study should be like reading a story—only the beginning, middle, and services! Three different companies utilized different content marketing, and tennis since then publishes two in-flight to. Operates 265 aircraft to over 155 destinations you must have a deep understanding of the best content News! Create and publish original story-based content to successfully market your brand marketing campaign case study part of the best content case. Many options variety of products or services 40,000 of your consumers and then create whitepaper... Coming off its 3-year slump when the goals are simple, the young crowd of goers! Logistics tend to rank you well for anyone searching for case studies are often more effective than brochures traditional. Browser for the chain and positioned Taco Bell 's marketing approach using a multitude of.! Maura Healey a huge buzz created by the above components of the large restaurant chains under the!! Be extremely difficult to deal with bring more attention to the people who to.

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